Ford delivers 150th FFV Car in UK

Released on = January 22, 2007, 11:13 pm

Press Release Author = RNCOS

Industry = Energy

Press Release Summary = Ford motor company has actively joined the movement for
making earth a more safer and cleaner planet, introduction of bio-fuel driven
vehicles is its first step towards this.

Press Release Body = Ford motor company has shown that it’s concerned towards
improving the global environment. The company has delivered its 150th FFV (Flexible
Fuel Vehicle). Paul Temple, vice president, is using this new vehicle, which can run
on bio-ethanol derived from crops grown in UK like wheat & sugar beet.

In the company’s press release published on December 20, 2006, Ford\'s
sustainability director in Europe, Andy Taylor said, \" Winning the farmers\' backing
in our campaign for further recognition of bioethanol as a renewable transport fuel
is an important step. Ford was first into this market last year with the FFV Focus,
followed by the FFV C-MAX. We look forward to working with more farmers and others
in the agricultural sector to drive forward bioethanol motoring”

London’s Imperial College has conducted a research, which puts emissions from
Ford FFV at 99.6g/km.

In UK, there’s more than one million hectare arable land that can be used to
grow bio-fuel crops in the country without causing any effect on food production.
Bio-ethanol processing plants are being constructed in Norfolk where sugar beet is
being used to produce it, and Somerset where wheat is used to obtain the fuel.
Currently, around 13 Morrisons fourcourts sell bio-ethanol as an E85 mix (i.e. the
blend of 85% bio-ethanol and 15% petrol). At present, there are E85 pumps in
Somerset, Suffolk, Norfolk, Derbyshire, South Wales, and Northants.

Expressing her views on the Bio-fuel industry in UK RNCOS said, “Agriculture
can surely play a crucial role in combating climatic changes both in UK and
throughout the world via the production of bio-fuel. Since, this renewable and
eco-friendly fuel helps in dramatically reducing the CO2 emissions. I believe the
initiative taken by Ford in this regard is truly commendable.”

RNCOS – a leading market research firm – has come up with its
much-awaited report namely “UK Biofuel Market”. This report provides
research and objective analysis of UK biofuel Industry. It helps clients to analyze
the opportunities critical to the success of biofuel in UK.

The report helps clients to:

-- Get an insight into the trends in market performance.
-- How do the regional markets vary on the basis of their policies and trends?
-- UK bio-fuel industry performance in transportation and electricity generation.
-- Pinpoint sectors of growth and identify the driving factors.
-- Identify market, brand leaders, and understand the competitive environment.
-- What are the challenges that exist for players in this sector?

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.

For more information visit: http://www.rncos.com/Report/IM0101.htm
Current Industry News: http://www.rncos.com/blog

Web Site = http://www.rncos.com

Contact Details = RNCOS
Shushmul Maheshwari
Head of Business Development
29, 1st Floor, Patparganj Industrial Area, Delhi 92
Ph- 91-11-4214-1229
info@rncos.com

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